Top 5 Fashion Games Performance in South Africa Q2 2024

In the second quarter of 2024, the top 5 fashion games on a unified platform in South Africa showed varying trends in downloads, revenue, and active users. Here’s a comprehensive look at their performance.

Left or right: Magic Dress up by Wejoy Jsc saw a consistent increase in weekly downloads, starting at 11.7K in early April and peaking at 14K by the end of June. The game also experienced a rise in weekly active users, going from 24.3K to 44.7K over the same period.

Hair Salon: Beauty Salon Game from Getsmart LLC experienced a notable increase in weekly downloads, starting at 11K and reaching a peak of 15.3K in mid-June. The game's weekly revenue showed a gradual increase, peaking at $36 in the week of May 20. Active users also grew steadily from 36.5K to 50.4K throughout the quarter.

Sweet Paper Doll: Dress Up DIY by Bravestars Technology JSC maintained a steady performance in downloads, with figures ranging from 8.9K to a peak of 14K in mid-June. The game’s active user base showed an upward trend, moving from 37.4K to 47K by the end of June.

Project Makeover by Magic Tavern, Inc. had fluctuating weekly downloads, starting at 15.9K in early April, dipping to 5.6K in early May, and recovering to 13.3K by the end of June. The game’s weekly revenue varied but remained strong, peaking at approximately $9.4K in early April. Active users showed resilience, starting at 71.7K and ending at 71.3K.

Hair Tattoo: Barber Shop Game from AI Games FZ saw an upward trend in weekly downloads, beginning at 10K and peaking at 14.4K by the end of June. The game also saw consistent growth in active users, rising from 96.9K to 108.9K over the quarter.

These insights reflect the dynamic nature of the fashion games market in South Africa. For more detailed analysis and data, visit Sensor Tower.